An independent CRM price guide, run from the UKPrices checked
Home › Compare all

Compare all, November 2026

CRM prices compared: 17 tools

Entry plan prices per seat, and the cost for 3 users, ranked within each product group. Prices checked on 5 November 2026.

Prices marked Provisional were read on third-party UK sites because the provider's page showed us US dollars. We are rechecking each one on the provider's own UK page.

Of the 6 tools priced in pounds, 4 say prices exclude VAT and 2 don't say. Ranked on the published price either way.

Priced in pounds
RankToolEntry planPer seat, annualPer seat, monthlyCost for 3 users*Free planChecked
Simple CRM
1Bigin by Zoho CRM
Visit Bigin by Zoho CRM
Express£5 a seat Provisional£7 a seat Provisional£15Express, £5 a seat × 3; £180 billed yearlyEx VATSingle user, 500 records
Third-party source
2Capsule CRM
Visit Capsule CRM
Starter£14 a seat Provisional£18 a seat Provisional Sources disagreerevenueflow.com gives £17 billed monthly£42Starter, £14 a seat × 3; £504 billed yearlyVAT not statedUp to 2 users, 250 contacts
Third-party source
Sales-team CRM
1Zoho CRM
Visit Zoho CRM
Standard£12 a seat Provisional£16 a seat Provisional£36Standard, £12 a seat × 3; £432 billed yearlyEx VATForever free, for 3 users
Third-party source
2Pipedrive
Visit Pipedrive
Lite£14 a seat Provisional£24 a seat Provisional£42Lite, £14 a seat × 3; £504 billed yearlyEx VATNo
Third-party source
All-in-one platform
1HubSpot
Visit HubSpot
Starter£7 a seat Provisional£9 a seat Provisional£21Starter, £7 a seat × 3; £252 billed yearlyEx VATFree tools, up to 2 users
Third-party source
2Salesforce Starter Suite
Visit Salesforce Starter Suite
Starter Suite£20 a seat£20 a seat£60Starter Suite, £20 a seat × 3; £720 billed yearlyVAT not statedFree Suite listed at £0; user limit not captured
Provider page

*Cost for 3 users: a month at the published price (each row shows whether that is ex VAT or VAT isn't stated), on annual billing shown as a monthly cost, on the cheapest paid plan that allows 3 users. Seats are counted as the number of users, or the plan's minimum if higher. Ranks restart in each product group, so a simple CRM is never ranked against an all-in-one platform. Introductory offers are used where the provider shows them, and named. How we compare.

Priced in US dollars

These tools showed us prices only in US dollars. We don't convert them, because the price you pay in pounds is set by the provider, not by an exchange rate. They are ranked separately.

These 11 tools publish US dollar prices before tax. UK VAT may be added at checkout.

Priced in US dollars on the provider's site. Not converted, and ranked separately from the pound prices.
RankToolEntry planPer seat, annualPer seat, monthlyCost for 3 users*Free planChecked
Simple CRM
1Less Annoying CRM
Visit Less Annoying CRM
One planNot publishedUS$15 a seatUS$45One plan, US$15 a seat × 3Before tax, UK VAT may be addedNo
Provider page
2Copper
Visit Copper
BasicUS$23 a seatUS$29 a seatUS$69Basic, US$23 a seat × 3; US$828 billed yearlyBefore tax, UK VAT may be addedNo
Provider page
3folk
Visit folk
StandardUS$24 a seatUS$30 a seatUS$72Standard, US$24 a seat × 3; US$864 billed yearlyBefore tax, UK VAT may be addedNo
Provider page
Sales-team CRM
1Freshsales
Visit Freshsales
GrowthUS$9 a seatUS$11 a seat ProvisionalUS$27Growth, US$9 a seat × 3; US$324 billed yearlyBefore tax, UK VAT may be addedNo
Provider page
Monthly price source
2monday CRM
Visit monday CRM
BasicUS$12 a seatUS$18 a seatUS$36Basic, US$12 a seat × 3; US$432 billed yearlyBefore tax, UK VAT may be addedNo
Provider page
3Nutshell
Visit Nutshell
FoundationUS$13 a seatUnknownUS$39Foundation, US$13 a seat × 3; US$468 billed yearlyBefore tax, UK VAT may be addedNo
Provider page
4Insightly
Visit Insightly
PlusUS$29 a seatUnknownUS$87Plus, US$29 a seat × 3; US$1044 billed yearlyBefore tax, UK VAT may be addedNo
Provider page
5Attio
Visit Attio
PlusUS$35 a seatUS$44 a seatUS$105Plus, US$35 a seat × 3; US$1260 billed yearlyBefore tax, UK VAT may be addedUp to 3 seats
Provider page
6Close
Visit Close
SoloUS$9 a seatUS$19 a seatUS$105Essentials, US$35 a seat × 3; US$1260 billed yearlyUses Essentials: Solo allows up to 1 user.Before tax, UK VAT may be addedNo
Provider page
All-in-one platform
HighLevel
Visit HighLevel
StarterUnknownUS$97 a month, flat ProvisionalUnknownSold as a flat monthly fee, and the number of users included isn't published.No
Third-party source
Keap
Visit Keap
KeapUnknownUS$320 a month, flatUnknownSold as a flat monthly fee, and the number of users included isn't published.No
Provider page

Head to head

Alternatives